Newsroom Ink Expands Boundaries of Annual Reporting – Making a Splash for Louisiana Seafood
At first glance, there’s no doubt the annual report for the Louisiana Seafood Promotion and Marketing Board looks strikingly different from the usual fare. Produced by Newsroom Ink, this black-and-white tabloid chronicles the many activities in, around and in support of Louisiana’s commercial fishing community from 2011 to 2012. It’s big, bold and rich in brand journalism.
Accreditation Faces Rocky Road at Both PRSA and IABC
Accreditation by the two principle organizations representing communicators and public relation professionals has, during the past ten year period, lost prestige, membership as well as money. Part of that business includes offering services to advance member’s careers, providing information and techniques that allow for increased work skills.
Lights, camera, ACCIÓN! Uncovering the Perfect Recipe to Reach the Latino TV Viewer
The battle is on to reach the Hispanic TV viewer. As recently reported in both the New York Times and NPR, the major TV networks are struggling to find the perfect recipe to appeal to more than 50 million Hispanics living in the U.S.
The New Newsroom Ink: Feeding the Beast, Creating Content That Matters
For communicators, a world that’s gone digital poses as many problems as it does promise. “In the rush to communicate, people sometimes substitute speed for substance,” says Springfield Lewis, vice president of communications for Newsroom Ink. “They think because it’s digital it’s done. That’s not always the case.
Former IABC Interim Director and PRSA Member Advocates STEM Education for Students
Advocacy is an important aspect of any communications program, be it for a small mom and pop store or a large multi-national corporation. John Clemons, ABC, APR, is challenging his communication colleagues to become more involved in becoming advocates for causes they feel can be life-changing.
Multiple Subjects, Multiple Cities, Multiple Photographers and One Style – No Problem
by Edward A. Carreón, IABC Los Angeles member:
Recently while talking with a marketing director from a ‘too-big-to-fail’ bank, he complained that it was difficult to achieve consistent style for photography of subjects across multiple cities using multiple photographers.
Mayo Clinic Contest Spurs Research on Health Care Social Media Applications
A research contest encouraging measurement and validation of the application of social media tools to improve health care, promote health and fight disease has been announced by a nonprofit worldwide leader in medical care, research and education for people from all walks of life.
The 42nd Annual Edition of O’Dwyer’s Directory of PR Firms Released
The 42nd annual edition listing more than 1,600 PR firms sorting them by size, geographical location and 12 types of PR specialties, has been published. More than 500 PR firms have provided extensive descriptions of their varied public relation services for the 2012 O’Dwyer’s Directory of PR Firms.
Stop! Forget Everything You’ve Been Told About Using Photos for Visual Communications
Stop! Forget everything you think you know or have been told about using photos to communicating visually! The time has come to start effectively communicating visually for your web audiences while increasing both interest as well as all-important SEO.
Texan Dan Rather Stirs Up A PR Controversy at PRSA/NY Awards
Texan Dan Rather has caused a big ruckus in the “Big Apple” PR community after his keynote speech to PRSA’s New York Chapter’s 25th annual Big Apple Awards, a ceremony recognizing excellence in public relations.
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