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Gretel_Perera

Gretel_Perera

Lights, camera, ACCIÓN! Uncovering the Perfect Recipe to Reach the Latino TV Viewer

Lights, camera, ACCIÓN! Uncovering the Perfect Recipe to Reach the Latino TV Viewer

By Gretel_Perera on August 24, 2012

The battle is on to reach the Hispanic TV viewer. As recently reported in both the New York Times and NPR, the major TV networks are struggling to find the perfect recipe to appeal to more than 50 million Hispanics living in the U.S.

Posted in Featured, World Communication News | Tagged ABC, Austin, Be Heard, communications, ESPN, hispanic, IABC Austin, latino, NBC, Telemundo, Univision

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