IABC has announced major changes to the Gold Quill Awards program for the 2013, according to a letter issued to members from Chair Kerby Meyers.
In April, volunteers polled IABC members to determine the overall awareness of the Gold Quill Awards, reasons for entering or not entering, the program’s perceived value, and the preferred channels and vehicles for communicating about the awards. The research also gauged support for a longer entry period, a streamlined entry process, better tools for entrants, and a wider selection of divisions and categories.
Results from the survey included:
- More consistent and fair evaluation.
- Better feedback.
- An easier entry process.
- Better entry materials that clearly define expectations and help entrants prepare a successful entry.
- An extended entry period to encourage entrants from various geographic locations to participate.
- A broader offering that mirrors the scope and breadth of the communication industry.
One IABC’s flagship programs, the Gold Quill Awards supports all three of the International Executive Board’s (IEB) strategic pillars – content, career and business. The Gold Quill committee was instructed to take feedback seriously and move ahead with an offering that’s more relevant and serves the needs and expectations of members and all communication professionals.
The results of the committee include:
- Eliminated first-tier evaluation for entries
- All entries will be reviewed by one of five trained and highly qualified regional Blue Ribbon Panels, to be held in the U.K., Canada, the U.S., Australia and South Africa.
- Developed a new score sheet that ensures entrants will receive thoughtful feedback on every section of their work plan and work sample
- The revised score sheet is more objective and intuitive for both evaluators and entrants.
- Introduced a minimum training requirement for everyone who evaluates entries
- The IEB approved a new designation for IABC awards evaluators—International Awards Evaluator in Good Standing. More information on how you can earn this designation will be available in October.
- Moved the 2013 program online for both entrants and evaluators, allowing entrants to save time and money
- Simplified the entry process by integrating the Communication Skills and Communication Creative divisions, and standardizing the maximum number of pages (four) for work plans across all divisions and categories
- Introduced a longer entry period—from October through early Marchâ€”to allow more time to prepare an entry
- Enhanced entry tools which will continue to include webinars for entrants, and a new guide that clearly spells out the expectations of evaluators
- A new guide for entrants, “The Midas Touch—How to Prepare a Gold Quill Entry,” will take you through entry preparation and allow you to check your work against the evaluation standards before you submit it. The guide will be available on the IABC website in October.
- Broadened and revised the divisions and categories to make sure that the program is relevant for more communication professionals.
In addition, the existing mentorship program will continue, offering personal, one-on-one coaching at no cost to entrants.
Call for Entries for 2013 will be mailed and/or available for download in late September. The Call for Entries will outline these important changes, and a new dedicated website scheduled to go live in October—gq.iabc.com—will provide more details.