Empower yourself with a practical, field-tested, four-step system
Strategic communication has never been more important. New media, social integration, changing demographics, shifting corporate cultures, global challenges, the constant need to stay ahead and on top—all of these factors are driving a massive shift in how organizations communicate to each and every audience. This one-day workshop gives you all of the tools you need to be a leader in strategic communication.
During the workshop you will learn how to:
- Develop the right research
- Build your communication plan
- Design strong tactics
- Key in on the best channels to optimize your message
- Measure your outcomes
- Build a package that makes you shine
Walk away with a big picture plan, the how-to tactics and a four-step system that gives you all of the right tools to succeed.
“You’ll walk out with so many ideas and tactics you won’t know which to use first. A word of advice: use them all.”
-Colleen Hawk, communications consultant, Arizona Public Service
Your conference registration includes all conference sessions, coffee breaks and the networking lunch.
Through his work as a consultant, writer and seminar leader, Steve Crescenzo has helped thousands of communicators improve both their print and electronic communication efforts. As a leading expert in employee communication, Crescenzo has been an all-star speaker at IABC’s World Conference for the past four years and also writes a regular column for Communication World.